Tuesday, October 20, 2020

Seven Questions to Ask Before You Choose an Agent



The concern today when putting your home on the market should not be whether you'll get a contract; it's whether you are going to recognize the majority your net proceeds without any unnecessary delays.

What you realize from the sale of your home has to do with maximizing the sales price while minimizing the sales expenses.  Interestingly, the buyers will be trying to minimize the price they have to pay for your home and possibly, have you pay some of their expenses.

Taking a few pictures with a cell phone and putting a sign in the yard may be enough to get a buyer but successfully selling a home in today's market requires expert marketing and expert negotiations. 

Marketing begins with the preparation of the property to optimize the first impressions it makes to potential buyers.  A skilled professional can make recommendations that can help the home sell for the most money and in the shortest amount of time.  Cleaning, painting, depersonalizing, removing unnecessary items and possibly staging are a few of the recommendations you might receive.

93% of buyers rely on the Internet to search for properties and information and is something they engage even before they find an agent.  Positioning the home so it only can be found effectively in the search is making it appeal favorably and requires careful consideration.

Professional-level photography will make the property look appealing.  Experience knowing the right angles, the proper lighting, and having the right lens are only a few of the things can make a property stand out from the competition.

Negotiations plays a huge part in the sale of any home.  There will be negotiations during the offer/contract stage with the buyer and the other agent.  After that, there may be negotiations regarding inspections, repairs, the appraisal, or anything that might threaten the ultimate closing.

The following are seven questions that you can ask when interviewing an agent to market your home.  The answers should help you evaluate and select an agent who can represent you and your interests.

  1. Do you use a professional photographer?
  2. Have you sold homes in this area recently?
  3. Explain your timetable for preparation, "going live" and market exposure.
  4. Describe your efforts during the negotiation process.
  5. Do you have a pricing analysis, showing actives and solds, for my neighborhood?
  6. Which properties will be our strongest competition?
  7. How do you get the most exposure to get competing offers?

On the surface, it may appear that all agents are the same.  They are all be licensed to sell real estate and can put your home in the MLS for other agents to find.  Experience and skill sets can vary widely among agents and the questions provided in this article can help you determine who can do the best job for you in today's environment and the market your home is located.

Tuesday, October 13, 2020

Four Things Sellers Should Do Before the Sign Goes in the Yard



Just like buyers should be pre-approved before they begin to look at houses, Sellers should have their home pre-approved.  The reasons are similar: appeal to the "right" buyers, discover issues with the home early, improve marketability, increase negotiations position and close quicker.

For the seller, there are few things that need to be done before the sign goes in the yard and definitely before prospective buyers see the home.  The first is to understand that once you decide to sell the home that it needs to appeal to the broadest base of buyers and that means depersonalizing your home.

Once the home is sold, you will need to pack your things for the new home.  Think of this as starting the process early.  Get moving boxes and make decisions on what you intend to give away or discard in each room and closet.  Identify and pack those items before the home goes on the market. This will be the first wave of making your home more marketable.

When your home hits the market, it needs to be a neutral commodity and not "your" home.  A good rule of thumb is to remove items that involve religion, hunting and sports.  That means removing personal items like family photos or collections displayed in the room.

Next, in round two, go through every room to remove the items that make too large of a statement or take up too much room.  Pool tables may be appropriate in a game room, but they are not in a dining room or a living room.

Personal collections may have taken you years to accumulate and you're proud of them but the people who come to see your home will either not appreciate them or they will become distracted by looking at them instead of the home.  The livability of your home needs to be the focal point.  The buyers need to visualize themselves living in the property that will become "their" home.

The four most important rooms to address are the primary bedroom, kitchen, living room and dining room.  These rooms have a major influence on buyers when determining whether "it is the right home."   Bright colors, possibly used as accent walls, should be neutralized. 

After you have depersonalized the home and removed non-essential items that could make the rooms or closets look small, you might want to consider another technique referred to as staging.  Rearranging furniture so the room shows to its best advantage is simple and doesn't cost a thing.  You might decide that a coffee table or statement piece would be nice and your REALTOR® or stager can suggest a place to rent it rather than buying it.

Once the home is depersonalized and staged, you are ready to have a professional photographer take the pictures that visually describe your home to potential buyers long before they ever look at the home physically.  These will be used on websites, portal sites, MLS, and social media.  Anyone with a point and shoot camera thinks they are a photographer but a pro with the correct wide angle lens, who understands lighting and has an "eye" for what makes a great picture is worth every dime you'll spend.

One more consideration should be to have the home inspected before it goes on the market.  It won't replace the buyer's inspections but it will discover any items that need repair and they should be done before the home goes on the market.  This will probably save you money because it might cost less to repair them than they'll want in second round of negotiations when their inspector finds it.

Another benefit is that if their inspector identifies a problem area that your inspector did not, you have a basis for legitimate disagreement that could just be personal opinion instead of a "fact."

While the process of depersonalizing should take part before you put the home on the market, you'll want to have the benefit of your real estate agent's experience to help you with the process.  At age 18, a person can expect to move nine more times but by age 45, they may only expect to move another 2.7 times.  Your REALTOR®'s experience can be valuable not only in saving your time and money but actually, make the difference in a successful sale.

Tuesday, October 6, 2020

Selling or Buying Smart Homes



More and more homeowners are employing smart home technology within their homes.  It may start with a video doorbell or lights and progress to other devices.  The smart-home device market is rapidly growing and Forbes research expects it to grow from $55 billion in 2016 to $174 billion in 2025.

The popularity of these high-tech features will require a few additional steps to consider when selling a home.  The seller should determine which items will and will not stay with the sale of the home and identify them in the listing agreement.

Confusion can arise when a home's marketing mentions its smart-home technology and is unclear if a piece like the hub, which is easily considered personal property but is integral to the working of the system.  Some might consider it an accessory and others a component.

A smart home can contain multiple technology devices connected to the Internet that allow them to be controlled or accessed from computers, tablets or most commonly, on mobile apps.  Many of the devices can also be accessed through a hub like an Amazon Echo or Google Home.

Thermostats and lights may have been some of the first such devices but the video doorbells added a new level of WOW factor by being able to see and talk to the person at your door and even get a video recording.  Porch pirates are now seeing their images on social media caught in the act thanks to these devices.

Homeowners sometimes start with one item like a smart sprinkler system control.  When they find out how cool it is and that it actually saves them money not to mention how convenient it is, they starting planning their next smart-home device purchase.  Some of these items absolutely are permanent and become real property and others, border between personal and real property.

If the seller is including smart devices with the sale of the home, they should have administrative access and any personal information removed and return the devices to the default settings.  The seller should also review the privacy settings and delete the permissions for their personal mobile devices.  For the benefit of the buyer, any manuals or warranties should be left for the new owner.

Equally as important, the buyer should verify that the smart devices have been returned to their factory settings and no longer coupled with the seller's mobile devices.  The buyers can create their own account to register the devices in their name.  Then, as security updates are available, they will be notified.  At the same time, the buyer will want to create new access codes and preferences.